lush #workingforbathtime

LUSH is a cosmetics company widely known for its fun, healthy, and pleasant-smelling bath bombs. Instead of following the trend of typical "feminine" cosmetic ads, I chose to relate this campaign to the average hard-worker of no specific gender. After finding that the bath bombs have fun names, I chose to relate labor-intensive activities to the bath bombs themselves, such as the Guardian of the Forest bomb representing mowing the lawn and doing yard work.